Scratching that "Cognitive Itch"

October 10th, 2011 in Arts + Media 1 comment


What comes to mind when you think of Friday? Friends. A night off from work. Movies. Fun. Rebecca Black? Yikes. I don’t mean to remind you of such a low point in the history of American pop-culture but there is, in fact, a small amount of useful information to be extracted from the phenomenon that is Rebecca Black. Why did her music spread like an epidemic through the minds of millions of teens and adults worldwide? This event can be loosely related to what the Germans like to call an öhrwurm.

The term öhrwurm literally translates in English to “earworm”, and can be described as that inescapable occurrence of getting a song stuck in your head for an hour, a day, or even months at a time. The term is misleading in that the repetition of music does not occur in the ear but within the brain. For an experience that is so familiar to most people there is still much unknown as to how and why one contracts this stuck song syndrome. More

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