Advertising Studies

2018

Amazeen, M. A., & Wojdynski, B. W. (2018). Reducing native advertising deception: Revisiting the antecedents and consequences of persuasion knowledge in digital news contexts. Mass Communication and Society, 22(2), p. 222-247. (link)

Amazeen, M. A., & Wojdynski, B. W. (2018). The effects of disclosure format on native advertising recognition and audience perceptions of legacy and online news publishers. Journalism. Advance online publication. (link)

2017

Amazeen, M. A., & Muddiman, A. R. (2017). Saving media or trading on trust? The effects of native advertising on audience perceptions of legacy and online news publishers. Digital Journalism, 6(2), 176-195. (link)

Amazeen, M. A. (2017, November). Is there anything wrong with branded content? Public Meeting Speaker for European Communication Research and Education Association’s Advertising Working Group Branded Content Research Network at University of East London, Stratford, U.K.

Amazeen, M. A. & Wojdynski, B. W. (2017, November). How audience characteristics and sponsorship transparency affect recognition of native advertising and perceptions of publishers. Paper presented at the European Communication Research and Education’s Advertising Working Group Branded Content Research Network Conference, University of East London, London, England.

Amazeen, M. A. (2017, August). The ethics and efficacy of native advertising. Panel participant for Association for Education in Journalism and Mass Communication in Chicago, IL.

Amazeen, M. A. & Wojdynski, B. W. (2017, August). The effects of native advertising disclosure format on audience perceptions of legacy and online news publishers. Paper presented to the Newspaper and Online News Division of the Association for Education in Journalism and Mass Communication Annual Conference, Chicago, IL.

2016

Amazeen, M. A. (2016). The effects of integrating advertising ethics into course instruction. Journal of Advertising Education, 20(1-2), 32-43. (link)

Amazeen, M. A., (2016, August). The effects of native advertising on legacy and online news publishers. Paper presented to the Newspaper and Online News Division at the Association for Education in Journalism and Mass Communication Annual Conference, Minneapolis, Minnesota, August, 2016.

Supa, D. W., & Dodd, M. D. (2015). Examining the impact of advertising vs. public relations in consumer engagement with social responsibility. PRism, 12(2). (link)

2014

Berkovitz, T., & Supa, D. (2014, October). From our place to the workplace: Cultivating mentoring from classroom to advertising agency. Presented at the 7th International Annual Mentoring Conference in Albuquerque, NM.